Grow with Purpose, and AI

GrowthPath Partners accelerates responsible AI adoption, proven by creating organizations with human and AI teammates. We guide companies through applied AI workshops, training, advising, and team transformation.

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Engagements

Liza Adams, recognized as one of the 50 CMOs to watch in 2024 and Fractional/Advisor of the Year Finalist by Pavilion, partners with executive teams, go-to-market leaders, and investors to create successful human-AI organizations.

Her unique combination of engineering background and go-to-market expertise enables a pragmatic approach to AI transformation that drives both business growth and positive impact. With proven success transforming teams to achieve 35% better performance, we tailor each engagement to your unique challenges and opportunities.

Artificial Intelligence (AI): Guide teams from applied AI workshops and training to full human-AI org transformation. Our proven approach helps teams adopt AI, develop strategy, and achieve measurable performance improvements.
Advisor: Serve as the executive’s trusted partner in AI transformation, guiding both leaders and their teams through successful human-AI integration and organizational change.
Public Speaker: Engage Liza Adams to share insights on applied AI use cases, responsible adoption, and evolving customer behaviors. She inspires audiences with practical transformation strategies from proven experience.
Fractional CMO: Drive go-to-market strategy and execution while leveraging AI to accelerate results. We blend traditional marketing leadership with AI capabilities to achieve your growth objectives.
Consultant: Accelerate your business and marketing initiatives through focused consulting engagements. We integrate AI capabilities to enhance project outcomes and operational efficiency.

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Expertise

We specialize in key aspects of your B2B growth journey across various industries and technologies such as artificial intelligence, XaaS (software-, platform-, and infrastructure-as-a-service), cloud, and networking.

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Artificial Intelligence
Strategic Growth
Market Positioning
Go-to-Market Excellence
Revenue Generation
Brand Strategy
Change Management
Leadership and Team Development

Accelerate Your AI Journey

Discover how our AI Adoption Accelerator blends AI and go-to-market expertise to supercharge your business growth and innovation.

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Achieving Excellence Together

Our unique combination of expertise and responsible use of AI set us apart and empowers you to stand out in the market. Take a look at how we drive success, challenge the status quo, and create real-world impact.

Success at Every Stage

Leveraging experience from various growth phases, we drive unique strategies and execution at each stage.

Empowering Transformation

Guiding through change with pragmatism and empathy, drawing from experience in major industry shifts like AI.

Making Real-world Impact

Ensuring plans become reality through collaborative, performance- and customer-driven execution.

Aligning to Purpose

Driving purpose-aligned decisions, building trust, and authentic brand representation.

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Our Impact

Results speak for themselves. Explore our achievements in responsible AI adoption, strategy, go-to-market, growth, brand, leadership and team, and operations – each representing successful partnerships and remarkable growth stories.

Liza Adams and Tahnee Perry conducted several AI workshops that resonated deeply with our team. The feedback has been unequivocally positive, with many highlighting the use cases as eye-opening moments in their AI understanding.

Keith Meyer

Chief of Staff, Seismic

Liza Adams and Danny O’Neill shared invaluable insights on how AI is changing buyer behaviors and expectations. Their session for the CMOs and CROs at our portfolio companies on ways to adapt by using AI responsibly was the highest-rated.

Michelle Swan

Partner & CMO, Tercera

Working with Liza Adams as our fractional CMO has been invaluable. With her exceptional skills in product marketing, demand gen, and brand, coupled with AI, she helped navigate transitions and laid strong foundations, resulting in improved execution and performance.

Frank Nardi

CRO, Cin7

Liza pushed our team to think bigger than content creation and inspired us to think differently about what’s possible with AI. Liza’s passion, enthusiasm, deep experience, and practical examples helped us accelerate production and increase impact!

Judy Ash

VP of Marketing, SiTime

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